| Timer start |
The timer starts on a specific date and time and expires at that time, regardless of when a user views it. |
The timer starts when a user views it and expires after a set amount of time, such as 24 hours, 7 days, or 30 days. |
| Expiration |
When the timer ends, it will either remain as is or be hidden from the storefront and visible only in the theme editor. |
When the timer ends, it will do either of the following: remain as is, be hidden from the storefront, start again immediately or in one day. |
| Audience |
The timer is the same for all users. |
The timer is different for each user, based on when they view it. |
| Purpose |
To create a sense of urgency for a one-time event or promotion. |
To create a sense of scarcity for a personalized or exclusive offer. |
| Examples |
Black Friday sales, webinars, new product launches |
Free trials, discounts, bonuses |