Fixed-date timer	Evergreen timer
Timer start	The timer begins on a specific date and time in your store’s timezone as soon as it is added to your theme.	The timer starts individually for each separate store visitor when they first view the page containing the timer.
Expiration	The timer ends on a specific date and time in your store’s timezone. Once expired, it can either stay visible or be hidden from the storefront, remaining accessible only in the theme editor.	When the set amount of time runs out, the timer can: remain as is, hide from the storefront, restart immediately, or reset after one day.
Audience	Displays the same countdown for each visitor, regardless of their timezone, but counting down to the end date and time in your store’s timezone.	Displays the same countdown duration for all visitors, starting from the moment they first view the page.
Purpose	Creates urgency for one-time events or promotions, such as countdowns to holiday sales, product launches, or collection drops.	Generates a sense of scarcity for personalized or exclusive offers, such as free trials, discounts, or bonuses.
Examples	Black Friday sales, Christmas promotions, new product launches, seasonal collection releases.	Free trial countdowns, limited-time discounts, exclusive bonuses.